Client Background

Our client is a top ten global leader in hardware and software products, services, and solutions for the information technology industry. This company earns over $14 billion annually, employs over 40,000 people worldwide and operates in over 150 countries. They have continued to grow through a combination of increased global demand for technology, internal new product innovation and strategic acquisitions.

Marketing Challenges

Streamlining all aspects of the marketing practices for a company of this size can be daunting, especially when they are spread across differing product divisions, geographies and marketing functions. Our client had been using manual processes and disparate tools/systems to manage global marketing efforts including a variety of Word/Excel/PPT forms and templates along with unstructured email communications. The process of planning, developing, budgeting, and approving marketing programs had become unwieldy due to the offline and manual nature of their marketing operations. They were hampered by inefficient communications and document/version control, a lack of process standardization, and extremely limited global visibility into marketing activity, spend and program effectiveness.

M Theory Solution

M Theory provided expert consulting to provide a full life-cycle marketing resource management (MRM) solution deployment. This involved leading client discovery, requirements, design, development, training and production roll-out for a centralized marketing process and operations management application to standardize worldwide corporate and local marketing activities for the entire marketing organization. Well over 1,000 internal marketing users manage work and collaborate in this MRM environment completing over 10,000 marketing projects annually. Primary marketing functions addressed included:

  • Global Events Marketing (2500+ events annually)
  • Field Marketing (Region and Localized marketing activities in 150+ countries)
  • Creative Services (Delivering in excess of 400 creative pieces per month)
  • Database Marketing (Conducting all demand generation and campaign management)
  • Corporate Marketing (Strategic planning and development)