At M Theory, we believe that technology must be implemented strategically to support desired business outcomes. And we are passionate about deploying solutions that deliver results. That’s why we take a data-centric approach to ensure marketing results are quantifiable and measurable. As technology evolves, we have come to recognize that the adaption of people and business processes are critical for the success of any project that seeks to leverage data and marketing automation applications.

Campaign Management

Sophisticated marketing practices help your company stand out in a saturated marketplace. They can also quickly drive acquisition of profitable new customers while growing the relationship and loyalty of their existing customers. Our solutions enable direct marketers to develop and expand their capabilities across a full spectrum of critical activities for successful marketing.

M Theory Solutions Rapid Deployment Advantage

M Theory has developed a series of modules that are flexible yet efficient to deploy. We utilize sophisticated data management tools that integrate our client’s data into our core application modules for use in a matter of weeks.

Acquisition and Response Analysis

Reporting and analytics can be a very frustrating and disappointing exercise for marketers. Standard reports and metrics often fall flat in representing any actionable results. Even well-designed measurement planning provides only high-level confirmation of marketing success, but very seldom true insight for improved results.

Closed Loop Response Analysis

Direct marketers will often spend significant resources to segment customers so that response reporting can be done across a wide variety of customer characteristics and more personalized communications can be sent.  The available response analytics can often lead to additional questions that are not easily answered with existing reporting tools. 

Acquisition Optimization

Acquisition programs can represent significant spend for direct marketers since they are essential components of any direct marketing program. Our analytic tools deliver rich, visual depictions of channel assessment and help determine the source of acquisition for the most valuable customers.  


MRM

M Theory helps clients standardize and coordinate the full lifecycle of marketing planning and business process work-flow through the implementation of MRM solutions tailored to your organization.