M Theory helps clients standardize and coordinate the full lifecycle of marketing planning and business process work-flow through the implementation of Marketing Resource Management (MRM) and Enterprise Marketing Management (EMM) solutions tailored to your organization.

M Theory employs deep knowledge of complex marketing processes across a variety of vertical industries and functional disciplines. Through leveraging our experience, we ensure that your MRM deployment is focused on the aspects of your business that are most relevant and have the greatest impact to your organization. M Theory-customized MRM provides your marketing group with the capability to plan, view and execute marketing activities by date, geography, channel or any aspect of strategic and tactical objectives. Specific features can be used to address:

• Budget planning and approval
• Campaign calendar management
• Consistent, pertinent and centralized information capture (Word and Excel forms with endless revisions emailed as attachments can be retired)
• Work-flow task assignment, routing and approval tracking
• Automated notifications and alerts
• Creative asset management, version tracking and accessibility
• Marketing goals and metrics measurement
• User, role and group level security