Reporting and analytics can be a very frustrating and disappointing exercise for marketers. Standard reports and metrics often fall flat in representing any actionable results. Even well-designed measurement planning provides only high-level confirmation of marketing success, but very seldom true insight for improved results.

M Theory delivers on the promise of data mining for business users whereby individuals with core marketing understanding and expertise can interact with data at an intuitive level to supply actionable marketing intelligence.

Our solutions establish and standardize response and acquisition analysis across our client's unique dimensional attributes. Examples include:

• Product Hierarchy
• Campaign and promotion metadata
• Marketing/Sales Management Structure
• Geographic Territory Assignment
• Business Division
• Transaction and Communication Channels
• Contact History
• Customer Interaction Preferences
• Customer Value Models and Scores
• Cost of Service Models and Scores
• Loyalty, retention and customer growth product and service recommendations
• Seasonality

M Theory provides expertise in enhancing client internal data with a myriad of Data Enhancement Services provided through our select Syndication Partner Program.