Sophisticated marketing practices help your company stand out in a saturated marketplace. They can also quickly drive acquisition of profitable new customers while growing the relationship and loyalty of their existing customers. Our solutions enable direct marketers to develop and expand their capabilities across a full spectrum of critical activities for successful marketing. We help our clients:

• Develop and execute direct marketing strategy to acquire, retain and develop loyal customers
• Identify, analyze and segment prospects and customers along more dimensions
• Capture interest and manage communication preferences
• Provide more relevant and consistent messaging
• Track contact history
• Measure response, revenue and profit
• Provide insight and guidance throughout the organization

We help clients develop and deploy campaign management solutions to perform closed-loop, multi-channel, multi-wave marketing interactions. Our solutions provide marketers the tools to deliver world-class experience for their customers by ensuring consistent and relevant messaging. We design our systems so that response tracking is at the core of each tactic, thus providing key decision support for driving increased response to marketing initiatives and communications.

M Theory Solutions provides expertise in delivering systems that can employ the full range of campaign management functionality. Our customer intelligence and segmentation solutions are based on:

• Geographic, demographic, transactional and behavioral variables
• Statistical model scores indicating churn, risk, response propensity and projected profitability
• Consumer and corporate householding
• Channel integration
• Customer profile and population clustering
• Promotional offers management and ROI optimization
• Lights-out and event triggered campaigns
• Direct and inferred response measurement and analysis
• Development, execution and analysis of test and learn processes to determine:
  • Champion/challenger offers
  • A/B creative tests