| Resources & Events |
 |
 |
 |
|
Press Releases September 9, 2008 Partnership provides industry leading database marketing, analytics tools and email services specifically designed for on-premise closed-loop direct marketing. Marketing Industry & Partner Events December 8th - 10th, 2008 The NCDM 2008 conference will prepare you to plunge into a new era of database marketing. The role of today’s database marketer is evolving and transforming. YOU must create smarter and more sophisticated customer marketing programs that will yield greater ROI for your company, while minimizing the risk of marketing to unprofitable prospects. With economic pressures affecting every company's bottom line, now is the time make your marketing dollars stretch further.
Sales & Marketing Automation - State of the Market Survey - Q3 2008 In August 2008, Pinpointe.com and ResearchCorp.org conducted a survey of 443 sales and marketing decision makers to gain insights into the state of marketing automation and email marketing in the enterprise. Respondents included a mix of B2B and B2C companies.
Database : Model Behavior If you're not deeply trained in statistics or math, how do you know a good marketing analytics model from a poor one? |
You have to seek the simplest implementation of a problem solution in order to know when you've reached your limit in that regard. Then it's easy to make tradeoffs, to back off a little, for performance reasons. You can simplify and simplify and simplify yet still find other incredible ways to simplify further. -- Steve Wozniak |